How I Built This with Guy Raz Host Guy Raz dives into the stories behind some of the world's best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs, idealists, and the movements they built.
How I Built This logo
NPR

How I Built This with Guy Raz

From NPR

Host Guy Raz dives into the stories behind some of the world's best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs, idealists, and the movements they built.More from How I Built This with Guy Raz »

Most Recent Episodes

Serial Entrepreneur: Marcia Kilgore

Serial entrepreneur Marcia Kilgore.Phuong Nguyen for NPRhide caption

toggle caption
Phuong Nguyen for NPR

Serial Entrepreneur: Marcia Kilgore

After high school, Marcia Kilgore moved to New York City with $300 in her pocket and no real plan. One step at a time, she became a successful serial entrepreneur. First, she used her high school bodybuilding experience to find work as a personal trainer. Then she taught herself to give facials, and eventually started her own spa and skincare line, Bliss. The spa became so popular that it was booked months in advance with a list of celebrity clientele. After selling her shares in Bliss, Marcia went on to start four new successful companies: Soap & Glory, FitFlop, Soaper Duper, and Beauty Pie. PLUS for our postscript "How You Built That," how Steve Kral has created a successful business fulfilling a very particular niche: selling TV remotes for outdated television sets.

Serial Entrepreneur: Marcia Kilgore

  • Download
  • <iframe src="http://npr.org.mevn.net/player/embed/579203522/579204469" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript
LinkedIn: Reid Hoffman

Reid Hoffman co-founded LinkedIn in 2002.Connor Heckert for NPRhide caption

toggle caption
Connor Heckert for NPR

LinkedIn: Reid Hoffman

In the early 1990s, Reid Hoffman had a vision for the future of the Internet: people would connect through social networks using their real names, and their online lives would be completely merged with their real ones. After several early attempts, he co-founded LinkedIn – a social network focused on jobs and careers. In 2016, the company sold to Microsoft for $26 billion dollars, helping make Hoffman one of the wealthiest and most influential figures in Silicon Valley. PLUS for our postscript "How You Built That," how Danica Lause turned a knitting hobby into Peekaboos Ponytail hats, knit caps with strategically placed holes for a ponytail or bun.

LinkedIn: Reid Hoffman

  • Download
  • <iframe src="http://npr.org.mevn.net/player/embed/577665830/577666046" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript
Kate Spade: Kate & Andy Spade
Andrew Holder for NPR

Kate Spade: Kate & Andy Spade

We're hard at work planning our next live show, so we bring you this favorite from the last year: Kate Spade. A 1991 conversation at a Mexican restaurant led Kate & Andy Spade to ask, "What's missing in designer handbags?" Kate's answer was a simple modern-shaped handbag that launched the iconic fashion brand. PLUS for our postscript "How You Built That", we check back with Dennis Darnell and his line of garbage can fly traps.

Kate Spade: Kate & Andy Spade

  • Download
  • <iframe src="http://npr.org.mevn.net/player/embed/576041640/576052345" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript
Clif Bar: Gary Erickson

The story of how Gary Erickson transformed an entire industry with his mother's cookie recipe.Andrew Holder for NPRhide caption

toggle caption
Andrew Holder for NPR

Clif Bar: Gary Erickson

We're taking a break for the holidays, so we bring you this favorite from the last year: Clif Bar. Gary Erickson asked his mom, "Can you make a cookie without butter, sugar or oil?" The result was an energy bar named after his dad — now one of the most popular energy bars in the U.S. PLUS for our postscript "How You Built That", we check back with Alec Avedessian about Rareform, his line of bags made out of old highway billboards.

Clif Bar: Gary Erickson

  • Download
  • <iframe src="http://npr.org.mevn.net/player/embed/572560919/572631993" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript
Live Episode! The Home Depot: Arthur Blank

Arthur Blank is the founder of The Home Depot and the Atlanta Falcons.Connor Heckert for NPRhide caption

toggle caption
Connor Heckert for NPR

Live Episode! The Home Depot: Arthur Blank

In 1978, Arthur Blank and his business partner Bernie Marcus were running a successful chain of hardware stores called Handy Dan – but then, they were unexpectedly fired. The next year, they conceived and launched a new kind of home improvement store that flopped on opening day, but went on to become one of the biggest private employers in the U.S. The Home Depot now earns annual revenue of almost $100 billion. Recorded live in Atlanta.

Live Episode! The Home Depot: Arthur Blank

  • Download
  • <iframe src="http://npr.org.mevn.net/player/embed/572559142/572911078" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript
Patagonia: Yvon Chouinard

Why Yvon Chouinard doesn't want you to buy Patagonia — and doesn't want your money.Andrew Holder for NPRhide caption

toggle caption
Andrew Holder for NPR

Patagonia: Yvon Chouinard

We're taking a break for the holidays, so we bring you this favorite from the last year: Patagonia. In 1973, Yvon Chouinard started the company to make climbing gear he couldn't find elsewhere. Over decades of growth, he has implemented a unique philosophy about business, leadership and profit. PLUS for our postscript "How You Built That", we check back with Brett Johnson of Firedrops — cayenne pepper lozenges.

Patagonia: Yvon Chouinard

  • Download
  • <iframe src="http://npr.org.mevn.net/player/embed/572558864/572570897" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript
LearnVest: Alexa von Tobel

LearnVest CEO Alexa von TobelAngie Wang for NPRhide caption

toggle caption
Angie Wang for NPR

LearnVest: Alexa von Tobel

When Alexa von Tobel was just 14, her father passed away unexpectedly, leaving her mother to manage the family's finances. The tragedy made Alexa determined to understand money – and help others plan for periods of uncertainty. In her mid-twenties, she founded LearnVest, a tool that simplifies financial planning and investing. Within three years, the company was providing support to millions of customers. In 2015, she sold LearnVest for a rumored $250 million. PLUS for our postscript "How You Built That," how Dillon Hill built Gamers Gift to help bed-bound and disabled patients enjoy a wide range of places and experiences —through virtual reality.

LearnVest: Alexa von Tobel

  • Download
  • <iframe src="http://npr.org.mevn.net/player/embed/571106675/571148728" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript
Live Episode! Black Entertainment Television: Robert Johnson
Marcus Marritt for NPR

Live Episode! Black Entertainment Television: Robert Johnson

In 1979, Robert Johnson was a lobbyist for the burgeoning cable industry. That's when he got an idea for a channel called Black Entertainment Television. He started small, just a few hours of programming a week. But by the 1990s BET had become a cultural touchstone. In 2001, he sold BET to Viacom for $2.3 billion, making him the first African-American billionaire in US history. Recorded live in Washington, D.C.

Live Episode! Black Entertainment Television: Robert Johnson

  • Download
  • <iframe src="http://npr.org.mevn.net/player/embed/570526158/570551091" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
Tom's Of Maine: Tom Chappell
Connor Heckert for NPR

Tom's Of Maine: Tom Chappell

In 1970, Tom Chappell took out a $5000 loan to launch a natural products company called Tom's of Maine. Working out of a warehouse in Kennebunk, Maine, he created soaps, shampoos, and toothpaste free from added chemicals, and sustainable for the environment. When he sold the company three decades later, Tom's of Maine had become one of the largest natural products brands in the world. PLUS for our postscript "How You Built That", we check back with Paul Kaster, who two years ago started a company that makes wooden bowties, and is now starting Carbon Cravat — which makes bowties out of carbon fiber.

Tom's Of Maine: Tom Chappell

  • Download
  • <iframe src="http://npr.org.mevn.net/player/embed/569432668/569465862" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript
Zumba: Beto Perez & Alberto Perlman

The worldwide dance craze Zumba was built with sweat, sneakers and sweatpants.Andrew Holderhide caption

toggle caption
Andrew Holder

Zumba: Beto Perez & Alberto Perlman

We're hard at work planning our upcoming live show, so we bring you this favorite from the last year: Zumba. Zumba began as a mistake: aerobics teacher Beto Perez brought the wrong music to class, then improvised a dance routine to go with it. For his students, it was more fun than work — and it eventually grew into one of the biggest fitness brands in the world. PLUS for our postscript "How You Built That," how Alex McKenzie is hoping to upgrade the menu of your neighborhood ice cream truck by offering exotic flavors, high fat content, plus low-guilt options for the health-conscious.

Zumba: Beto Perez & Alberto Perlman

  • Download
  • <iframe src="http://npr.org.mevn.net/player/embed/567747778/567873888" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
Back To Top
superuser.com, chron.com, lefigaro.fr, wikiwiki.jp, abcnews.go.com, php.net, nbcnews.com, instructables.com, lenta.ru, hespress.com,